Throughout your project, you’ll be explaining your initiative to lots of different people and groups, and they all have different levels of understanding and interest. In this section, you’ll learn how to plan your communication strategy, and the most effective ways to communicate with different types of people and organisations.
This includes the media, industry groups, government, the local community and business groups. What are the key messages you need to get across to each stakeholder? How do you build a good relationship with the media, including radio, and TV? And how do you measure the success of your marketing campaign?
Also refer to the Community Section and the articles on engaging with the community.